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How to Make a QR Code in 9 Quick Steps? 5 Jul 2020

What is a QR code, and how do they work?

A QR code or Quick Response Code is a 2-dimensional barcode type developed in Japan originally for their automotive industry, and not as a useful marketing tool as to how we see it being used today.

In this generation, QR codes are popularly incorporated when it comes to marketing, business, and advertising and are known to give a digital dimension to any product, services, goods or items once scanned, that boost customer engagement to the brand.

The content of a QR code is accessible using smartphone devices in a photo mode or an installed QR code reader app. To access its content, you just need to point your smartphone camera towards the QR code and click on the notification to browse the content associated with the QR code.

How to make a QR Code with logo? 

QR codes offer multimedia content

Unlike barcodes that only provides alphanumeric data in a product, QR codes cater to multimedia content such as:

The flexibility of QR codes is what makes them a competent tool to use when it comes to any type of marketing.

A QR code is generated using a QR code generator online. There are two types of QR code: Static QR code and Dynamic QR code.

Static QR code vs. Dynamic QR code

The data embedded in a static QR code cannot be altered once generated. Moreover, it does not allow you to track the data of the scans and only leads you to one URL. The information encoded in this type of code is typically stored in its graphics. The more data you put, the more stretched and pixelated the dot gets. It will shrink the dots in the corner of your QR code that carries its information, making it difficult to be scanned.

If you have more data to store, it is better to switch to a Dynamic QR code.

Dynamic QR code is editable and trackable; thus, it is ideal to use in marketing. It enables you to uncover in-depth and valuable data of your scans, such as:

QR code tracking is important as it allows you to analyze and gauge the overall success of your QR code marketing campaign, enabling you to formulate new strategies from time to time and what you can do more to improve.

Once you generate a Static QR code, you cannot switch to a Dynamic QR code as both are different.

How to make a QR code?

 Here is how to make a QR code in 9 steps:

Step 1. Choose a credible QR code generator online with a logo

Internet is filled with dozens of QR code generators, but how sure you are with its credibility? Choosing a reliable QR Code generator is a must as you will be compromising your personal data. There are a lot of QR code generators online like QRTiger, Tec-it, PiiComm.ca, QR Code.Appspot, QRickit and so many more

But the best QR code generator to use should be secure, continually updating, has responsive customer support, provides accurate conversion tracking capacity, and has multiple designing options.

Step 2. Determine what type of content you are promoting

 If I were to choose, which one from the QR code generators mentioned above I will use, I will choose QRTiger as it offers you many QR code solutions that you can choose from. In QRTiger, you can choose 15 QR code solutions for your marketing needs.

Step 3. Enter the necessary data in the box provided to generate your QR code

The data needed to generate your QR code will differ depending on what type of QR code solution you will be creating. Just enter the information in the box that corresponds to your campaign.

 Step 4. Custom-design your QR code

 Advanced QR code generators will allow you to customize your QR code by:

This will help your QR code stand out from other Qr codes. Furthermore, you can still design your QR code even if it’s static.

Step 5. Download your QR code and choose between “Static” or “Dynamic” 

Static QR codes are good for one-time use and personal use, but if you want more out of your QR code marketing campaign, you need to switch to Dynamic QR codes. You can change the data behind your QR code and re-adjust your marketing campaign in real-time, and redirect users to different content.

Step 6. Test your QR code and make sure it leads you to the right address you entered

Before deploying your QR code, make sure to test it and if it is correctly leading to the right address. Furthermore, you need to make sure that your QR code is scannable.

Step 7. Deploy your QR code 

A QR code unseen does not serve its purpose. Once you are done testing your QR code, deploy it in various types of media like magazines, billboards, product packaging, social media. Moreover, you can also display it in public places or locations with a high amount of people where they can take their phones out and scan your QR code. Again, it will depend on what type of strategy you want to use.

Step 8. Track the performance of your QR codes

Tracking the data analytics of your QR code is only provided when it is Dynamic. Doing a follow-up on your QR code marketing campaign is vital to gauge if you are reaching the leads you want.

Are you getting enough scans? Which campaign is not performing well? What can you do to improve more? How much traffic are you getting from a particular campaign code? If you don’t keep track of your QR code, you are just likely leaving all of the sales opportunities to your competitors.

Furthermore, you can connect the QR code generator to Google Analytics for more robust tracking and data results.

Step 9. Edit you QR code

One of the benefits of using a Dynamic QR code is, it’s not only trackable but also editable. You can change the data behind your QR code and re-target your marketing campaign anytime you want without having to re-print your QR codes. You can update the information behind the QR code and redirect your target audience to a different landing page. You can do this even if your marketing campaign is running!

What types of QR code features can you make?

URL QR Code

For example, you can generate a URL QR Code for your website or any landing page you want your scanners to be redirected. It is an effortless way to drive traffic to any website and advertise your business.

V-Card QR Code

A V-Card QR Code is an upgraded type of business card that allows you to share more in-depth information about you to your clients conveniently. There are lots of information you can include in a virtual card such as:

Once the V-card QR code is scanned, it will display all of the information listed above, and your clients can instantly save it to their smartphones! A digital business card will make you more memorable, increasing your chance of future contacts.

File QR Code

File QR code displays PDF, Jpeg, PNG, MP3, or MP4 files instantly to users’ smartphones when scanning your QR code.

Moreover, they can also choose to save the information. This type of QR code solution is useful and convenient for cataloging or any kind of information you like to share with your customers.

Social Media QR Code

A social media QR code displays all of the user’s social media platforms such as:

If you are a digital marketer or a social media influence, using a social media QR code makes it easy for your followers to follow you in all your social media accounts and increases your social media presence.

H5 Editor

H5 editor is suitable for brands, products, or services who want to make a straight web page about the goods that they offer. In short, your customers will be able to find more detailed information about what a person, a business, or a company has to offer through H5 editor QR code.

It’s easy to create, and you can update the content any time you want.

WIFI QR Code

A WIFI QR code allows you straight access to the internet without typing the password. It is recommendable for a business establishment like hotels, restaurants, bars, etc. as it creates a better user experience and improves quality service as well.

App Store QR Code

For example, if you make an app QR code for your website, it will instantly redirect your scanners to the Amazon App Store, Apple App Store, or Android play store to install your app. They will be redirected to a particular play store depending on their device.

An App store Qr code can be an excellent mobile app marketing technique.

Multi-URL QR Code

Multi-URL QR code is specially made for companies and businesses that want to run marketing campaigns worldwide. If you own an online store or if you are an international businessman, a muti-URL QR code will help you cater to your different audiences from different types of cultures. The scanner will be redirected to a particular website according to his geographical position, time, and country.

MP3 QR Code

You can link an MP3 QR code to a soundtrack, a podcast, or to an audio tour. This is useful for DJs, music events, and places like museums, galleries, and tourist spots. An individual can scan the QR code and listen about a particular subject right away, which is way more interactive and engaging.

It can serve as an alternative for people who like to listen to the audio file instead of reading, especially when they are in an art gallery.

Facebook, Youtube, Instagram, Pinterest, Email

You can grow your individual social media accounts by generating a QR code for each one of them.

7 tips to improve your QR code marketing campaign 

  1. Make the landing page optimize for mobile-only.

Forget the desktop. The clicks won’t come from desktop computers. Optimize it for smartphone devices- meaning that it should load at most in 4 seconds. So no bootstrap libraries or anything Javascript heavy, just make it beautiful, easy to read, and to the point. A landing for mobile should be under 1mb for these situations (including images and scripts).

  1. Add your image or logo of your brand

Make your QR code part of your brand. A customized QR code with an added logo of your brand will generate more scans. Branded QR codes result in up to 80% more scans than monochromatic QR code colors.

  1. Add a Call-to-action

To have a “call-to-action” in your QR code is crucial as it will prompt people to scan your QR code. Let your customers know why they should scan your QR code. A call to action could be like: “scan to watch a video,” “scan to play a game,” “scan to avail discount,” and so much more.

  1. QR Code Sizing

A QR code gives a digital dimension to your artwork, so make sure it is scannable. The size of a Qr code will differ from your advertising environment. It will be different in product packaging, posters, billboards. But a Qr code in close proximity is at least 1.2 inch (3-4 cm) in dimension to be scanned. The further you will place the QR code, the larger the size should be.

  1. QR Code Positioning and placement

Make your Qr code the highlight of your product and place it in areas easily scannable and noticeable for your target audience so your scanning rate will increase!

  1. Customize your QR code

A custom-design Qr code is eye-catchy and can pique your customers’ interest instead of a black and white Qr code. Make your QR code stand out by customizing it according to your brand, aim, and purpose.

  1. Use Dynamic QR code

Dynamic QR codes are editable and trackable, which makes it convenient to use when it comes to marketing. Moreover, you don’t need to re-print your QR codes, which allows you to save money and time!

Final Verdict:

QR codes, when implemented correctly, can be a game-changer! It can be used to mix up traditional and digital marketing, which makes them a competitive tool to use. Bridging the offline world to online is an essential aspect of modern marketing.

QR codes can unlock information and provide excellent opportunities for users to learn about or interact with a product, company, event, etc. This technology advancement is ideal to use for tech-forward businesses and marketers looking for new ways to improve their marketing and generate sales.

However, creating a QR code is not enough. Choosing the best QR Code generator online to help you reach your marketing goals is one of the determining factors that can make or break your QR code marketing campaign.

The post How to Make a QR Code in 9 Quick Steps? appeared first on Techolac - Computer Technology News.

Podcast

Retrofit Edmonton Windows Problems 4 Jul 2020

In this piece, we will take you through a journey of the leaks resulting from poor installation of retrofit Edmonton windows. Typically, retrofit windows have issues if the installation is not done by a professional window installer or a dyer not experienced in handling DIY window installations.

When you see these problems after the installation of the retrofit window, don’t assume that the problems are inherent to the windows’ quality. In most cases, it is in the quality of window installation. However, we are not downplaying the issues that can emanate from the Edmonton windows themselves. If that happens, it should be covered by the window warranty. However, the problems we are going to cover here have nothing to do with the window warranty. Take a gander.

1. You Get What You Pay For

The amount of money you pay is directly proportional to the quality of the window installation you get. Any savvy homeowner should be aware of this before choosing someone to do the work for him.

Often, you come across those pitches promising to install the Edmonton windows for you at a ridiculously low price and within a very short time. This is quite done often for retrofit windows, and may homeowners fall for it. In some given circumstances, agreeing for these people to do the work for you can be the reckless mistakes you can make in your project as a homeowner.

However, we are not saying they always give poor results, but the windows are prone to issues. Before you choose to install retrofit windows, there are some aspects you should consider.

2. High Sales For Retrofit Windows Is All Salesmen Want

Contractors will always purse you to get these Edmonton windows. There are various reasons for that; first, they are effortless to install, save time, and don’t require contractors to have a permit. On paper, everything seems fine for you. After all, you are saving money. But don’t forget that on the other hand contractors are also saving money but at your future expenses.

In the end, everyone will walk away satisfied and happy, right? Well, kind of, but not really. The key issue to using these windows Edmonton is the accumulation of moisture. And who will be affected? Your guess is as right as mine.

3. You Won’t Breathe

The way retrofit Edmonton windows are assembled is muffling. These windows don’t allow for smooth airflow. For instance, take normal windows-they come with flashing paper over the nailed fins on the sides and the top of the window and as well as the bottom. The paper plays a similar role as shingles on a roof, diverting water away and hence preventing it from accumulating behind the frame of the window.

In this case, there is a primary drainage route for water to escape in the normal windows, which is not often the case in retrofit windows Edmonton. In retrofit windows, during the installation, these gaps are covered with a trim that traps moisture.

4. Trapping Water

While it is true the trim prevents water from accumulating behind the window; it does close the exit of the water that comes along the painted exterior of the wall. The trapped water or moisture will look for any imperfection in the flashing paper as it accumulates, and with time, gravity will take control in pushing it down into the nearly created space between the old original window nailing fin and the retrofit window trim.

Once the water doesn’t have a route to escape, it is pushed below the paper over the nailing fin and finally gets into your house. This occurs quite often, and we have seen it in most homes with retrofit Edmonton windows.

5. Location Is Essential!

For your new Northtech Windows and Doors to be effective, their placement is key. Before installation, make sure the walls around the windows is always dry. The best way to make sure that your retrofit windows work is by placing them on the walls with a roof overhang. This is to ensure that the water doesn’t wet the wall and finally reach the vulnerable windows.

The post Retrofit Edmonton Windows Problems appeared first on Techolac - Computer Technology News.

Podcast

5 Healthy Places in Europe For Travellers On A Budget 4 Jul 2020

European tours have always topped the bucket list of every travel junkie across the world. People from far-off corners of the world gather here to have once in a lifetime adventure of seeing Europe in its full glory. Europe gives the privilege of beholding beautiful valleys, brimming beaches, majestic palaces, exotic culture, and some great historically significant places in the world.

Visiting these wondrous places requires proper planning and keen consideration for our financial health. A trip to Europe comprises airfare, food and lodgings, and expeditions’ additional charges. Hence, before packing up all your essentials into a roof rack, make sure the destination you choose is budget-friendly and promises a delightful getaway.

Thankfully, Europe is full of such places which complement both your choice and budget. Yes, there are several safe and healthy places to visit in Europe without burdening your pockets. You can get the best of eateries, budget-friendly hotels, handy marketplaces and cost-effective detours without hampering the real-fun. Moreover, the tourism department too ensures overall safety and best in class services to all the visiting tourists.

Given below are five such places considered the best among the healthiest of all budget-friendly European tour option:

Berlin, Germany

Europe’s official center of creativity and cultural zest, Berlin, despite being the capital town, is among the cheapest of all cities. The story doesn’t end here, and the German capital is also known for the overall safety and hygiene conscious hospitality. In addition to the availability of food and lodging at an average sum of $93, the places here follow common health and cleanliness standards. Moreover, one can also opt for the free walk tour across the town, exempting themselves from the burden of an in-city tour. One stroll around the corners of the graffitied streets and war-memorials would give you a rich glimpse of the city’s past. These walk tours can also help to get the full day view of Berliner Philharmonie famous for its iconic golden color and swoop-roofs. The town is also renowned for its nightclubs and Thrash Metal music exhilarating your nerves.

Budapest, Hungary

Dissected by the iconic River Danube, Budapest offers a blend of both London’s culture and Parisian flair for perfection. You can have all the luxuries and the healthiest ambiance without emptying your pocket. The overall cost of living here is about $83 for the visitors, including lavish activities such as Széchenyi Bath, Cruising, and a visit to the old town of Buda. The city is also full of several grand markets such as The Great Market Hall selling Hungarian delicacies as well as souvenir items. Almost all its extravaganza expedition revolves around the riverfront, so cruising becomes not only the cheapest fare but also one of the prime activities to do while staying. You can take a walk over Chain Bridge, visit the Parliament’s legendary building, and see some famous places such as Trinity Square, Buda Castle, etc.

Sicily, Italy

Also known as Italy’s “Toe,’ Sicily is among the most beautiful Mediterranean islands. The place at the minimal cost of $72 guides your body and mind towards the utmost relaxation. The baroque town is principally famous as The Town of Temples because of the preserved relics of its Greek past. Places such as the Valley of Temples in Agrigento and the churches at Modica and Noto are known to soothe both your body and soul. While visiting, you also get the view of Mount Etna, Europe’s highest active volcano along with the white sandy beaches. For delving deeper into the art and culture, you can also visit castles of Villa Romana and Palestine Chapel. Additionally, the Aeolian Islands and surrounding beaches, too, are here to offer a one of its kind beach experience away from the humdrum of life.

Istanbul, Turkey

Imagine getting the rich taste of European hospitality art, culture while traveling through valleys full of Asian marketplaces, monuments, and cuisine. That’s what Istanbul has in its pallet. The town is often considered the best blend of Eurasian culture and a pioneer in Middle-eastern trends. A single day here in Istanbul costs just $20, thereby making it one of the cheapest getaway. With food and expedition charges as low as $5-11, one can make a roundabout of the whole Sultanahmet to Hippodrome. The place is full of culturally significant monuments like Hagia Sophia, Suleymaniye Mosque, Dolmabahce Palace, and an entire heritage district of Istanbul. The spice market and Turkish carpet selling Bazaar here are worth giving a shot. You can also opt for a short tour of Gulhane Park or the infamous Bosphorus Strait distinguishing Asia from Europe.

Edinburg, UK

The Scottish highland paints the perfect picture of a medieval valley town with a fresh and inviting atmosphere. Edinburg has always been the compact center of all the historical changes in Scotland’s history. Being of the easily accessible towns in Scotland, you can save the airfare by opting for a train journey. The city is full of historical anecdotes, along with an array of untouched and pure garden estates. The overall cost of visiting Edinburg is just $85 with a complete walk-in tour of the whole town. The town is full of memorable trails to follow through the Old Town, giving a sneak peek into the neo-classical architecture. No matter wherever you go, the town is paved fully of Cobblestones adding extra charm to the town’s mythical beauty. Places such as Edinburg Castle, Arthur’s Seat, and Palace of Holyroodhouse have always been the prime attractions. Moreover, visitors can also have a walk through the steeping trail of Calton Hills full of monuments and significant ruins to see.

Conclusion

European tour packages cover all the essential aspects of an actual vacation. With innumerous places all over these cities, along with the budget-friendly plan, make up the ideal scenario for all our travel plans. Nothing could match up with the beauty and grandeur of European landscapes’ beauty. Here, we can have the best of both worlds, be it the ancient artforms or the smooth transition into today’s culture, European tours are a living example of co-existence. No matter which part of the world you belong to, add some of the best European travel packages in your bucket list for living the best times of your life on earth.

The post 5 Healthy Places in Europe For Travellers On A Budget appeared first on Techolac - Computer Technology News.

Podcast

5 Advanced Logistics Trends to Transform Manufacturing Industry 4.0 4 Jul 2020

Over the years, manufacturers have long been a link in the supply chain. A middle point where raw materials are turned into useful products for resale by distributors and wholesalers. A linear and approximate process from input to output.

But does this modern model keep pace with our current economy? Rising consumer demand for speed and accuracy of delivery, competition from new countries and political tensions will make the supply chain more dynamic than ever before. Also, the rise of both e-commerce merger platforms such as Amazon or Alibaba and direct-to-consumer channels is rapidly transforming manufacturers into direct-to-customer suppliers.

According to Forbes, the continuing interplay of digitalization, the latest technology, innovations in IoT and constant connectivity has entirely changed the way manufacturing and supply and chain are run. Also, the availability of SaaS like last-mile delivery software with the combination of AI has further escalated the manufacturing industry 4.0. Based upon these, Gartner estimated that there would be more than 80% of IoT projects encompassing AI shortly.

Here is an extension of these five technologies that will have the most significant impact on logistics and transportation in the coming years.

  1. Artificial intelligence and machine learning

There is tremendous growth of machine learning and artificial intelligence in logistics. The supply chain is a real gold mine of structured and unstructured data, and by tapping and analyzing it, identifying patterns and generating insights on each link in the supply chain, logistics. Companies can change performance dramatically.

The use of algorithms can help companies uncover patterns of supply chain data that indicate crucial factors affecting the success of their supply network while learning continuously and simultaneously. These patterns can be related to inventory level, supplier quality, forecast demand, production planning, transportation management and more, and provide companies with the knowledge and understanding to reduce freight costs, improve supplier operations and reduce supplier risk.

There are many instances of how AI is improving the business: Natural Language Processing (NLP) can help logistics companies detect financial inconsistencies by removing critical information from invoice. Predictable network management can identify potential shipping delays and help companies plan goods more effectively. And predictive risk management means that effective corrective action is taken using NLP tools to monitor factors related to supply chain.

  1. Internet of Things

Assets, deliveries and materials can be tracked around your manufacturing facility with real-time delivery tracking software. The company can use these data to identify patterns of consumer behaviour, allowing customer identification and predict potential leads. This means reduced costs, increased customer service and delivery visibility for customers.

Fleet management with the help of warehouse management systems will also benefit the corporate social responsibility (CSR) and sensors of vehicles assisting in enhancing employee safety. The fleet management company can extract the value for driver and vehicle with the data collected from IoT.

IoT tracking and tracing tools such as logistic delivery apps make companies more profitable- According to Frost & Sullivan, the use of IoT solutions in the trucking king industry improves traceability and increases freight by 10-15 per cent annually.

  1. Blockchain

Blockchain can improve transparency for customers, allowing them to see the full journey before coming along. This can make it more transparent and enhance security by making spotting efforts faster and easier.

Craig Fuller, managing director of Blockchain at Transport Alliance (Block), says, “Blockchain is a technology that is ideally suited for the transportation industry and what we believe – really emphasizes – will be mutable in its impact. It’s a Technology—people and companies who naturally don’t know or trust each other to engage in commerce. “BTTA is founded on technology, transportation and the supply chain.

Companies are recently working on a solution that securely publishes shipment data on the blockchain so that it can be obtained in real-time by other authorized parties. The SaaS companies are also creating efficient blockchain solutions which will enhance the logistics process by saving companies time, money and enhanced overall customer experience.

Blockchain supply chains can help companies build more trust and enable smart contracts and secure digital payments. According to IDC, by 2022, global spending on blockchain will increase to 73 billion CAGR at 11 per cent.

  1. Autonomous vehicle and drones

Autonomous forklifts are already standard in modern warehouses, airports, ports and other supply chain locations. And we’ll soon see autonomous trucks on the roads, delivering goods unloaded by autonomous forklifts and placed in warehouses by automatic conveyor belts and robotic weapons.

Vehicle-to-vehicle transportation will allow autonomous trucks to sink, allowing many vehicles to run bumpers to reduce costs. It improves drag and minimises fuel consumption, accounting for 30 per cent of the truck’s total operating expenses.

  1. Third-party logistics

Third-party logistics (3PL) is booming, as companies seek cost control to reduce overheads and benefit from the expertise of external suppliers. According to the 22nd Annual 3PL Study of 2018, the two main trends emerging in the 3PL sector are the closer relationship between shippers and 3PL providers and the inevitable impact of digital technologies on space, including on-time blockchain.

According to Technavio, 3PL will generate in the coming years, as logistics companies continue to customize on-demand transportation, warehousing, distribution, and freight services. TechnoVio’s Global Third-Party Logistics Market report predicts the 3PL market to grow at a CAGR of 5.77 per cent from 2018 to 2022, and according to Forbes Insights, 61 per cent of companies move significantly to the supply chain and external providers for transportation.

Final thoughts

In this digital economy, time is money and it is pushing the transportation industry to maintain its competitive edge. But there is still a lot of uncertainty about whether more logical steps are needed to start the digital journey with last-mile delivery and logistics solutions.

Author – Bio

Noman Shaikh

Noman ShaikhNoman Shaikh is a Digital Marketing Head at Fixlastmile, known for creating scalable campaigns for last mile delivery systems. He believes in sharing his expertise in a learned concentration with entrepreneurship and business that boost up their business revenues.

 

The post 5 Advanced Logistics Trends to Transform Manufacturing Industry 4.0 appeared first on Techolac - Computer Technology News.

Podcast

The Best Instagram Proxies for 2020 4 Jul 2020

The Function of Instagram proxies

As we all know that Instagram is among those bad names who take no more time is dissolving and banning accounts. It does not allow you to create more than 5 accounts. Otherwise, it bans your all account without taking long.

Here, Instagram proxies help in hiding the original proxy and show multiple proxies so that Instagram would have no reason to dissolve the account.

However, the algorithms of Instagram has become much smarter. Therefore, it is essential to stay careful when dealing with bots for Instagram automation to avoid being banned.

Why shouldn’t you need Instagram proxies?

From the information above, you must be thinking that automation is nearly impossible on Instagram without using proxies! It is absolutely not the case; it still can be banned. Besides, the proxies are not all-rounder players to deal with all the situation in the same way.

For instance, if you are operating less than 5 accounts, which still relies under terms and policies of Instagram, your account is never likely to be banned since it is a normal practice to operate less than 5 accounts on a same device and proxy. In such a case, whether you use proxy or not, it really does not matter. If, still your account is banned, there is no reason to give this credit to proxy because the reason your account is blocked by Instagram is using bots. Of course, Instagram algorithm can detect bots mimicking a human. And, this is strictly against their terms and conditions.

Where to get Instagram Proxies?

With the reference of the information I provided above, the scenario clearly states that there must be several proxies banned by the Instagram or some are at the edge of being banned. Therefore, you cannot have access to use these proxies for your purposes and accounts. You never know which proxies are banned and which are not; the best authentic proxies are hard to find, but not impossible.

There are many reasons for not to use free proxies for Instagram automation, even you should avoid using free proxies for your serious professional activities. However, when it comes to Instagram, using free proxies are prone to ban your accounts; it happens most of the time.

Residential Proxies

These are the unique proxies with residential IP addresses. These proxies route client’s requests through real devices; these proxies are provided by ISPs (Internet Service Providers). Since these proxies are residential based, they do not seem spammy and automatically earn trust. Besides, these proxies are rare and hard to find. This property of being fewer has made it quite expensive in the IT world. The best and trustworthy residential proxies providers are GeoSurf, Smartproxy and Luminati.

Mobile Proxies

Another term in the market for this type of proxy is 4G Proxies. Nonetheless, this type is the most common and frequently used proxy around the globe – thousands of users route the same IP address. The 4G proxies providers have a network of mobile devices; clients route these mobiles’ IP addresses. Unlike residential proxies, each client is not assigned a permanent mobile IP address; every time, the IP address is changed. Of course, the same IP address is being used by thousands of users. Therefore, Instagram does not block these IPs because they would lose thousands of users. This property makes it safe to use. The popular and trustworthy mobile proxies with thousands of users are Proxyrack, AirProxy, Airsocks and Luminati.

Private Proxies

These proxies are basically datacentre proxies. Datacenters own these proxies – these proxies are not assigned by ISPs (Internet Service Providers). However, Instagram proxy does not hesitate to block these IPs and, ultimately, your account is more likely to be banned. According to Instagram, these proxies seem evidently spammy. Therefore, it is recommended not to use these IPs. These are the ones available for free – avoid using these proxies if you don’t want to be banned.

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Podcast

6 Easy Steps on Getting Traffic to a Brand New Website 3 Jul 2020

Building a website from the ground up is no easy task. It takes some time to establish a regular stream of website traffic. In today’s environment, there are many more people all trying to do the same. Working to find an audience for their new site. Because of this, you need to be extra diligent in your efforts.

To get one step ahead of the competition, we have come with a shortlist of some of the most effective ways of getting traffic on a new website. Each step is pretty easy, and only requires a bit of time invested, but no specialized skills or knowledge.

1.    Come Up with a Launch Plan

One of the best things you can do is come up with a plan before starting your website. You could just launch immediately and slowly add content. It’s possible to gain some attention this way. But really, we want to start off strong, and build web traffic early on.

Before the website launch, advertise what you have coming up. You can have a placeholder page to let people know who you are, but be sure to include “a coming soon” tag, or something similar. The goal is to start targeting your potential audience. You want to get them enticed, and to start thinking about what you have to offer.

Once you get to the point where you are ready to start the website, launch with some content ready to go. Not only should you have something to post day one, but at least a week or so out. This way you can keep up a steady stream of traffic by providing your audience some consistent quality. It is especially important early on because if you advertised well before launch you can capitalize on the early excitement. People love to see new things, so don’t let that potential go to waste.

Plus, if you preplan content, it will give some time to work on more for later. You can’t always predict how busy you’ll be. For the unforeseen circumstances, having ready to go back up content will be a lifesaver. A good planning phase will save you a lot of work down the road, and get your traffic numbers up quicker than a “soft launch.”

2.    Start Building Social Media

Social media is one of the most powerful tools for marketing you have access to. At the same time, you are starting to build your website, don’t overlook social media. You may not have a ton of content to share right away but that is okay. Focus on letting your audience know who you are and what you have come. Advertise what you offer on your website. Talk about upcoming events or promotions. And of course, post original content that they won’t find anywhere else.

In the early stages of your website, social media will be an invaluable supplement. It provides access to thousands of potential followers. If your content on both platforms is good, you can get exponential results. Each one driving traffic to the other. It is also a great way to get an endorsement. A recommendation by an account with a large following could be the big break you need to up your web traffic.

Plus, most of the world is on social media and actively engaging there. The user base is already established. To not take advantage of this is a big mistake. You’re essentially missing out on free marketing and opportunities to develop branding. If people like what the see on your social media posts, they’ll know that your website content must be good too. Build that credibility early on, and watch your numbers go up.

Organic traffic is hard to capture. Use social media as the extra help you need to start ranking high in the search results.

3.    Start Guest Posting

Reach out to already establish blogs and websites and ask to do a guest post. This is a great way to do some networking and show what you have to offer. As we mentioned before, establishing credibility is important. Guest posts are a great way to help show people you have some credibility with an already well-known website.

If your content is related to the site you want to guest on, even better. This will give you a chance to show their audience that you have something of value to offer to them as well. Sometimes a recommendation is all someone needs to be convinced to start following your content.

Be sure to put your best effort into your guest post. You might only have one chance to show off your work, so make it count. Many websites also have specific guidelines and requirements for what you can include in your content. Be respectful of their rules. Forming relationships is one of the biggest aspects to good business. Once you start to develop a network of peers, you can help each other grow. Potentially doubling your audience and the reach you have access to.

Also, don’t turn down offers to write something for free. You’ll need to work extra hard to get that early traffic. A few free guest posts here and there can pay off much more in the long run. If you do find paid opportunities that is great. But every once and awhile you may have to pay to be a guest contributor. Make those investments count!

4.    Engage with the Audience

One of the worst things you can do is forget to engage with your early followers. Not everyone takes the time to respond to individual comments. If you do, that is a great way to set yourself apart from the competition. Your audience will also be much more encouraged to come back and visit your site if they know you care. Take the time to engage and build a community around your work. This will help build a foundation you can rely on to get web traffic in the future.

The same goes for you social media and other online accounts. Try to be present everywhere you can. At least with as much as you can handle. Many major companies hire social media assistants whose whole job is solely focused on posting content and engaging with the audience. At first, you’ll have to balance these responsibilities by yourself. But the effort will be well worth it.

The last thing you want to do is post content and walk away. Even when providing some of the best content, you can only get so far without creating a community. Your community of followers will be the ones who promote you to others and keep your traffic consistent. Always be engaging with them. Show them that you value their engagement by spending time interacting on a personal level. Not only is it strategic, but it will make the whole experience more fun as well!

5.    Keep Content Focused and Scheduled

When starting a brand-new website, try to keep the content as focused as possible. Trying to go for broad appeal might seem like a good tactic, but if you cover too much at once it will get confusing. Most new websites do much better focusing on a niche subject. This way you can build your audience around an exact need and bring some value to the readers.

As you progress, you can begin to open up on more subjects. But keep it simple in the beginning. The key is to make sure your content has real value. It needs to address a certain problem, skill, or topic. Then provide a solution in the form of a product, knowledge, or form of discussion.

Once you focus your content, be sure to stick to a regular schedule of updates. More content is of course key to getting better web traffic. However, if your audience gets into a routine of knowing when you post things, it helps ensure they will come back more regularly. It is much easier for readers if they can expect content. Rather than having to remember to come and check at random times.

6.    Understand SEO and Use Experts

There is still no way around it, SEO is still a fundamental part of building a new website from the start. You’ll need to spend some time getting used to the basics of SEO. Try to understand how to use keywords, media, and business profiles effectively. These are the things that can often be the difference in becoming a top search result, and never being discovered by users.

If you don’t have what it takes to be an SEO expert, that is okay. There are plenty of professional SEO services available to help do all the major work. SEO is a complicated subject, and there are many technical factors that go into it. This includes strong web design and goes beyond that into the internal aspects of web programming. Important factors include security software, metatags, and search engine crawl software.

If that sounds like a lot, then consider making an investment in professional services. It takes a long time to learn everything about SEO. Your best option could be relying on the experts.

Summary:

If you take everything into account on this list, you will have a way better chance of seeing success on your new website. You have to put in the work, but the results will be well worth it!

Author Bio:

Ravi Sharma

Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. His love for making every business reach the greatest heights in their industry made him establish his Web Development & Digital Marketing Company delivering the best eCommerce development & SEO services. He has got a great grip on the idea of effective eCommerce Strategies, SEO processes, and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.

The post 6 Easy Steps on Getting Traffic to a Brand New Website appeared first on Techolac - Computer Technology News.

Podcast

How Can HR Strategy Be A Competitive Advantage for Your Organization? 3 Jul 2020

The Human Resources Team is an integral part of any organization. Right from hiring employees, developing suitable and efficient training plans, introducing positive retention strategies, and managing performance, they are responsible for the seamless functioning of business operations.

If we look at the four Ps of marketing – Product, Place, Promotion, and Price – undoubtedly offer a variety of convincing ways to distinguish the company’s products or services from those of the competitors, and it is also where new entrepreneurs emerge.

If you intend to get your firm off the ground, you need to think more than just marketing tactics to gain a sustainable competitive advantage, regardless of which market your company is in. One of the most critical facets of your company is what is known as your HR plan and human capital – you, your staff, and your employees.

Role of HR In Driving Change in The Organization

Driving change, or in other words: transition, is essential for any business to make its processes evolve to improve its competitiveness. Clearly, the larger the company, the more challenging the job becomes.

So, who would be best suited than HR to take on the role of a walking change agent? Their access to the members of the company makes it easier to impact leadership and have the best structure to promote change in the workforce. The HR personnel plays a significant role in reshaping organizational architecture to bring in transformation and promote the establishment of these new processes. This means that it still has a vital surveillance role to play. In the phases of implementation, HR leadership should be demonstrated by ensuring the dignity of the company’s values and ensuring the procedures are consistent and cohesive.

The critical role of HR in managing assets and resources ensures that it can effectively leverage transition implementation by proactive HR strategies in the fields of compensation, recruitment, and training, to name a few. HR must introduce a schedule and identify milestones to be achieved by both the company and its employees’ overtime. Organizational transition happens gradually and, if scampered, will eventually end up in expensive failures. But doing it step-by-step will ensure that employees completely cooperate with these improvements.

We all are aware of how transition can generate anxiety and apprehension among managers and employees alike. Change is not a simple process, and it is essential to predict adverse responses as much as possible. In addition to this, based on how the change is expected to adhere to a highly competitive environment, HR should recommend appropriate strategies for each scenario.

While your competitors are struggling to maintain an experienced and motivated workforce, you can concentrate more on productivity and generating greater revenue, as your HR personnel plays an integral role in the development of your workforce. HR professionals have a lot of responsibilities that can directly influence how well a company can keep pace when compared to its competitors. Let us look at a couple of cases.

  1. Hiring Candidates with preferred experience

Organizations can become more competitive as they hire and retain the most skilled candidates in their business.  Top talent must be part of the business and as they play a vital role in driving better organizational performance. Many organizations have researched about best behavioral indicator that will allow them to identify how employees will perform.

While some may look at a person’s career record or test score, others may judge applicants on their skills. AT&T and Google are waiting for a data-driven results to take the initiative. Small business owners may not be able to pay as well for the best employees as their larger counterparts, but they can recruit applicants with the skills that forecast success in their organization.

  1. HR designed training programs

Competitive business organizations must strive to maximize the flow of information across various departments within the organization. Employees with expertise willingly share their knowledge in this type of organization, so that their insights become part of the company’s intellectual capital. Ultimately, successful engagement approaches have the greatest impact as employees typically capitalize on the ideas of others and promote innovations.

For an HR team that is interested in identifying and enforcing the organization’s goals, you may count on the HR personnel to understand the success of the business for any decision they make. In addition to outlining employees’ jobs and organizational requirements, an effective HR personnel can monitor employee activity levels, productivity, and client service excellence in designing and implementing appropriate training programs with team leaders and corporate leadership teams.

  1. Active employee performance monitoring

HR data analysis can provide a competitive advantage for a company.  Using an HRMS software that can collect and store information, including results of employee evaluation and performance measures, HR can identify the best performing employees in a focused capacity. This will also enable then to determine who should be promoted or placed in a strategic position.

When your human resource specialists are involved in the design and delivery of employee reviews, they can help you identify talents and advise you on how best to cater to employees in order to recognize and reward them.

  1. Forecasting business challenges

HR can provide valuable insight into how other businesses within your industry are configured. There may be statistics that can be useful in determining which disciplines your company often aims to develop or replenish to become or remain competitive.

Also, HR will use data to evaluate attrition trends to determine where the challenges can lay, helping the organization to identify and fix concerns more efficiently. Further, making it easier for you to develop a succession plan that is perfectly aligned with the strategic goals of your organization, ensuring that you are well prepared to face the challenges coming up on your way.

Apart from these above-mentioned aspects, here are some more pointers below to understand ways in which HR can derive competitive advantage for your organization:

Therefore, HR personnel are a critical and indispensable part of an organization, as they play a vital role in building a good competitive edge with its workforce development practices. Moreover, employee satisfaction is an added benefit that results in providing improved client experience, ultimately generating more revenue.

The post How Can HR Strategy Be A Competitive Advantage for Your Organization? appeared first on Techolac - Computer Technology News.

Podcast

Your Guide to Finding Top Refurbished iPhone Stores in London 3 Jul 2020

Shopping for refurbished iPhones is an activity that has recently become more popular than it ever was before due to the tough financial situation the entire world is going through with the lockdown situation. The need for an affordable mobile phone without compromising on neither quality nor specs can only be satisfied with refurbished phones as they are the only category that combines great quality and relatively cheap prices.

With refurbished iPhones, quality and high-end performance can be guaranteed in the event of ensuring that the iPhone is authentic and in good condition. To do so, you must be able to find a good and trustworthy refurbished iPhone store.

In this post, we are going to help you identify good refurbished iPhone stores whether those stores may have physical locations or just an online shopping website.

Key indicators of a good refurbished iPhone store

Before getting into the details of the best refurbished iPhone stores in London, you must first be aware of what makes a refurbished phone store a good store to buy from in order to be able to identify those stores no matter where they might be.

Experience in iPhones repair and refurbishment

This does not necessarily translate into the number of years that the store has been selling refurbished iPhones. The experience here refers to the refurbishment skills as well as the general experience in the smartphone market that affects the refurbishment center’s ability to obtain good quality spare parts for the iPhones at a lower cost to lower the prices of the refurbished iPhones eventually.

Notice that the seller or store here was referred to as “the refurbishment center”, which is the most important part of the whole experience criteria. While it is not a necessity for a refurbished iPhone store to be a refurbishment center, it would be better if you choose the refurbishment center over the third party seller for a crucial reason: The warranty policy.

Warranty policy

Stores that only sell refurbished iPhones and do not offer repair or refurbishment services do not usually provide such services as a part of their after-sale service, in other words, the warranty. While it is possible for a store that only sells, and does not repair or even refurbish iPhones to offer a warranty that enables you to replace a defective device, the problem of no available replacements remains.

Choosing a store that specializes in refurbishing iPhones, on the other hand, gives you, as a customer, the additional option of getting a warranty, repair, and after-sale care, in general, with an extended array of services. For example, you wouldn’t have to replace your iPhone for a tiny issue nor will you have to live with it as it can be simply repaired by the store you bought the refurbished iPhone from.

With a warranty policy by a refurbishment center, you can get free repair services for your iPhone for as long as the warranty is valid. This, of course, brings us to the next point regarding the warranty policy, which is the period. The longer the period of the refurbished iPhone warranty, the better the deal and the store’s credibility is.

For example, QwikFone, a repair and refurbishment center that is operating in London, offers a 12-month warranty that guarantees free repairs for defective devices as well as free replacements for any refurbished iPhone with an irreparable problem.

Return policy

The return policy can indicate how reliable the refurbished iPhone is as well as how trustworthy the store selling it can be. While the right to return any order or any purchase is given in such situations, you must make sure, as the customer, that the return policy of the store, be it physical or online, does not include any specific terms that can end up revoking your right to return an item that you don’t want.

So, normally, the seller or the store sets the condition of the item is not damaged for the return to be valid. The second condition of the return policy is the return period; how long after the purchase does the customer retain the right to return his or her order. This period usually ranges between 7-14 days and, of course, the longer the better.

Finally, there is the refund issue when it comes to returning a refurbished iPhone. You should know whether you will get all of your payment back, or just a part of it and, if you are not going to get a full refund in case of returning the refurbished iPhone, you should know why and what this money is being cut for? Does the reason seem justified to you? If yes, then it’s a good store to buy a refurbished iPhone from!

Additional benefits!

This can be considered as a bonus, but it definitely adds to the credibility of the store to offer additional benefits as a part of the refurbished iPhone deal. To follow the example we used earlier, QwikFone includes new accessories for free with every refurbished iPhone they sell. There is also the free shipping option that helps the customer control their costs even more. Things like that can significantly improve your experience as a customer and give the store extra points!

Customers’ reviews

Whether it is a physical or an online refurbished iPhone store, you are likely to find reviews of it online. All you need to know is where to find those reviews. However, it is important to know how to read those reviews to avoid fake ones whether they are complimenting the store or dispraising it. So, look for reviews that contain details of the experience of the order like which iPhone did the person order? Is there mention of the shipping? How long the delivery took? And so on.

Final thoughts

While searching for a refurbished iPhone store in London, you will likely come across stores that have some of those criteria while not others. Compromising might be acceptable in some conditions such as offering free shipping. However, there are points such as good privacy, warranty, and return policies that you cannot compromise or give up on for any reason. So, keep that in mind while shopping for your next refurbished iPhone!

The post Your Guide to Finding Top Refurbished iPhone Stores in London appeared first on Techolac - Computer Technology News.

Podcast

Ductless or Central Air Conditioner: How to Choose the Best for Your Home 3 Jul 2020

Both ductless AC and the central system will cool your home perfectly during hot days. Regardless, they operate in different ways, and each has its cost implications. Here is an analysis that may guide you in making the ultimate choice for your home.

How the Two Air Conditioning Systems Work

The Ductless AC

Also known as “mini-split,” this system contains two units:

A piping component connects the two units through a hole in the wall, hence the name. You can install several air handlers connecting to the same external compressor. This arrangement allows you to control temperature levels in every room.

The Central Air Conditioning System

It has a network of ducts that supply cooling air throughout the house. It has an outdoor unit, which is a condenser that houses a compressor. The internal evaporator absorbs heat from inside the home. Heat goes to the refrigerant before it escapes outside.

An evaporator coil and blower combine efforts to release cool air inside the house. The released air then circulates to every other part of the home. Notably, the extent to which the cooling effect goes depends on the size of the conditioner.

How to Arrive at a Suitable Decision

Comparison by Ease of Installation

According to www.jnjheatandair.com, You pay more to install a central air conditioning system. This system is most suitable where there is a pre-existing duct system. A new house that you are building from scratch is also ideal for mounting ductwork.

Installing a central air conditioning system where ductwork did not exist before is cumbersome. You have to demolish some walls or ceilings to allow passage of the ducts. Besides, you must return the demolished walls and ceilings to their original condition. The process could take more than a week of labor-intensive activities.

Ductless AC is almost hassle-free. The most intensive effort is drilling a hole through the wall. Connecting the two units through the hole and sealing it would be all that is necessary.

The ductless system is suitable where you have room additions. It is also ideal when you move to a new house. The system saves you from the agony of having to replace the old ductwork.

Comparison by Cost

The aspect of cost has a high potential of misleading many homeowners if they do not look at it carefully. For instance, the upfront cost of a mini-split system is usually higher than the central system. That, however, is not all that you should consider.

The ductless system does not waste energy. In the end, this saves you from high operation costs. The same case is not true for the central air conditioner unit.

Comparison by Basis Maintenance Needs

Maintenance is straightforward since there are no ducts to inspect and clean regularly. Maintenance requires:

The opposite is true for the central system, which is more demanding. Ducts are prone to leakages and other defaults. Here are examples of maintenance activities:

Comparison According to Home Size

Ductless systems are not ideal for large homes. They are economical for homes that are less than 1800 square feet. If you insist on this system in a bigger house, you will need several units, which may turn out to be unnecessary and more costly. Cooling with a central system is better for a larger house. You only need one unit for the whole house. Homes larger than 2000 square feet require the central cooling system.

Advantages and Disadvantages of the Two Systems

Advantages of Ductless AC:

Disadvantages of Ductless AC:

Advantages of the Central Air Conditioning System:

Disadvantages of the Central Air Conditioning System

Overcome the Dilemma

If your home has ductwork, just go the central air conditioner way. It will be cheaper since you only require the exterior condenser and a coil. You would have to worry less about a visible installation that could be an eyesore to buyers.

If there is no ductwork, the natural option is the ductless system. Unfortunately, buyers may undervalue and consider it as complacency on your part. The central system increases resale value.

Despite all considerations, it is not easy to determine which of the two systems is better. What you need for your home will dictate the choice you make. Most importantly, your decision should come after considering the strengths and weaknesses of each. With your budget, you can still make a futuristic choice.

The post Ductless or Central Air Conditioner: How to Choose the Best for Your Home appeared first on Techolac - Computer Technology News.

Podcast

Changes that Improve Healthcare Efficiency 3 Jul 2020

You’ve probably experienced going to a clinic for a consult and finding yourself as one of the 50 people in line to see the doctor. This is because, there has always been a gap between the number of medical professionals available and the number of people in need in many areas. According to Johns Hopkins University Professor Suchi Saria, it’s difficult to scale up the number of doctors enough to balance this disparity.

The ongoing pandemic has placed a spotlight on this issue as healthcare facilities struggle to meet the demands of an infected population. For this particular problem, the solution that public health experts have come up with is to flatten the curve of the infection.

This solution effectively tells people to avoid overwhelming the healthcare system by preventing infection for as long as they can. Although this solution doesn’t really increase the number of available medical staff and equipment, it helps budget the limited resources for the pandemic over time.

Now, applying this mindset to the base issue of medical staff shortage, it can be found that increasing the efficiency of healthcare can also serve as a countermeasure. By making the healthcare process more efficient, resources can be better allocated while still maintaining the quality of care.

Since people can’t really flatten the curve when it comes to other illnesses and injuries, what are the changes necessary to make healthcare more efficient?

Technology

For the most part, technology exists and progresses to make life easier. This broad statement includes the healthcare industry. In fact, some claim that healthcare is one of the most meaningful applications of tech. The ability to effectively lengthen a person’s lifespan and improve their quality of life is one tangible and measurable direct result of innovation.

Embracing technology, therefore, should be the mantra of the healthcare industry. In recent years, this has been particularly easier to do because of huge strides in the medical front. The advancements in medical equipment including imaging, radiology, life support, and others have been adding quality to the care provided.

But when it comes to more cost-effective changes that bring about big impacts on the efficiency of healthcare, the adoption of different software systems comes to mind.

The most popular healthcare software system to date is the Electronic Health Records or EHR systems. This seemingly simple repository of patient information accessible through a network has been revolutionary in maximizing the use of information technology to make healthcare more efficient.

The sharing of Electronic Medical Records or EMR systems (a type of EHR), in particular, allows medical professionals transparency to their patient’s history of medication, treatments, and general course of recovery. This makes decision-making faster and more reliable. A future where different doctors from different hospitals have access to this repository can save time, money, and precious work hours that can be better spent elsewhere.

Telehealth is another exciting venture in healthcare technology. Through telehealth, remote patients can gain access to quality healthcare without spending too much time and money just to fall in line in a clinic. The accessibility benefit is further strengthened by the technology’s availability using mobile devices like smartphones.

According to Medical News Today, Telehealth is also helpful to healthcare providers by reducing overhead costs, adding revenue streams, and reducing exposure to risk.

Administration and Operations

There is a lot of room for change in the administration side of healthcare facilities. It’s just that the sheer volume of demand and its accompanying pressure leave these facilities less inclined or, at times, even capable of applying changes. Fortunately, there are some adoptable shifts that can be done easily.

The use of appointment scheduling systems is one of these changes. In fact, many hospitals and clinics have already begun using these systems to give their patients the ability to book their own visits. This alleviates the medical staff from this tedious, and sometimes trivial, work. It makes staffing in these healthcare facilities more streamlined, too, which makes it more cost-effective in turn.

For the patients, these systems offer a more convenient way of setting appointments. It effectively reduces waiting times and long lines. Patients are given credentials to log in to the facility’s online system. They can use an array of devices to do this. They also have access to the schedules of different medical professionals, which allows them the liberty to align their visits with preferred experts. Using these systems, patients can also reschedule or cancel their appointments ahead of time and with relative ease.

These changes, of course, will need not only the resources to adopt, but the buy-in of management. Every time a new program or process is introduced, it’s equally important that the changes are communicated to all stakeholders, including medical staff. This also means investing in the relevant training courses so these people can meaningfully apply the changes.

But training courses should not be limited to the adoption of new software. The healthcare industry, by nature, is always changing. This means medical staff likely need to update their skills every once in a while. As another benefit, training courses will reduce burnouts and increase employee retention.

 

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Podcast